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Multi-Channel Services of the Future

Multi-Channel Services of the Future

Jari Manninen, Marja-Liisa Viherä
Copyright: © 2005 |Pages: 12
ISBN13: 9781591406297|ISBN10: 1591406293|ISBN13 Softcover: 9781591406303|EISBN13: 9781591406310
DOI: 10.4018/978-1-59140-629-7.ch021
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MLA

Manninen, Jari, and Marja-Liisa Viherä. "Multi-Channel Services of the Future." Managing Business in a Multi-Channel World: Success Factors for E-Business, edited by Timo Saarinen, et al., IGI Global, 2005, pp. 309-320. https://doi.org/10.4018/978-1-59140-629-7.ch021

APA

Manninen, J. & Viherä, M. (2005). Multi-Channel Services of the Future. In T. Saarinen, M. Tinnilä, & A. Tseng (Eds.), Managing Business in a Multi-Channel World: Success Factors for E-Business (pp. 309-320). IGI Global. https://doi.org/10.4018/978-1-59140-629-7.ch021

Chicago

Manninen, Jari, and Marja-Liisa Viherä. "Multi-Channel Services of the Future." In Managing Business in a Multi-Channel World: Success Factors for E-Business, edited by Timo Saarinen, Markku Tinnilä, and Anne Tseng, 309-320. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-629-7.ch021

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Abstract

We need to understand people’s needs to use technology and what kinds of services, technological infrastructure and legislation are needed to build an open, balanced information society. Future research (i.e., current research aiming at learning about the future) provides the tools for preparing visions and future scenarios and making the future. As an example of making the future, we will present the idea of communication camps, which aim at making multi-channel services more common. In addition, we have written three short stories to illustrate the multi-channel services that arise from people’s needs. The stories are based on the use of disciplined technological and sociological imagination (Mills, 1959), and we use them to illustrate the opportunities that multi-channel services offer to everyday operations.

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