Welcome to the InfoSci Platform
Reference Hub4
Communication and Entrepreneurship in Romania: Dissimulation of First Impression in 30 Seconds

Communication and Entrepreneurship in Romania: Dissimulation of First Impression in 30 Seconds

Victor-Alexandru Briciu, Ioana-Alexandra Mircea, Arabela Briciu
Copyright: © 2020 |Pages: 17
ISBN13: 9781799836483|ISBN10: 1799836487|ISBN13 Softcover: 9781799836490|EISBN13: 9781799836506
DOI: 10.4018/978-1-7998-3648-3.ch002
Cite Chapter Cite Chapter

MLA

Briciu, Victor-Alexandru, et al. "Communication and Entrepreneurship in Romania: Dissimulation of First Impression in 30 Seconds." Entrepreneurial Development and Innovation in Family Businesses and SMEs, edited by Andreas Masouras, et al., IGI Global, 2020, pp. 22-38. https://doi.org/10.4018/978-1-7998-3648-3.ch002

APA

Briciu, V., Mircea, I., & Briciu, A. (2020). Communication and Entrepreneurship in Romania: Dissimulation of First Impression in 30 Seconds. In A. Masouras, G. Maris, & A. Kavoura (Eds.), Entrepreneurial Development and Innovation in Family Businesses and SMEs (pp. 22-38). IGI Global. https://doi.org/10.4018/978-1-7998-3648-3.ch002

Chicago

Briciu, Victor-Alexandru, Ioana-Alexandra Mircea, and Arabela Briciu. "Communication and Entrepreneurship in Romania: Dissimulation of First Impression in 30 Seconds." In Entrepreneurial Development and Innovation in Family Businesses and SMEs, edited by Andreas Masouras, Georgios Maris, and Androniki Kavoura, 22-38. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-3648-3.ch002

Export Reference

Mendeley
Favorite

Abstract

The entrepreneurs need to create a good impression in order to act in the business environment. A bad impression affects the communication and implicitly the collaboration that can turn into unintended results. Thus, they access information on how to make a good impression by using several sources: specialty literature, training guides, and courses and online shows promoted by business sites. The main objectives of this chapter are to clarify the notions and the relations between communication and entrepreneurship in the Romanian context and also to present the main results of a research that aimed to identify if the first impression of a person in the Romanian business context is dissimulated or not. The implications for entrepreneurs consist in the degree of promotion of achieving a good first impression and the manipulative or persuasive value of the negotiation techniques applied in the Romanian business environment.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.