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A Concept for the Evaluation of E-Commerce-Ability

A Concept for the Evaluation of E-Commerce-Ability

Ulrike Baumoel, Thomas Stiffel, Robert Winter
Copyright: © 2002 |Pages: 15
ISBN13: 9781930708129|ISBN10: 1930708122|EISBN13: 9781591400073
DOI: 10.4018/978-1-930708-12-9.ch012
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MLA

Baumoel, Ulrike, et al. "A Concept for the Evaluation of E-Commerce-Ability." Managing Business with Electronic Commerce: Issues and Trends, edited by Aryya Gangopadhyay, IGI Global, 2002, pp. 199-213. https://doi.org/10.4018/978-1-930708-12-9.ch012

APA

Baumoel, U., Stiffel, T., & Winter, R. (2002). A Concept for the Evaluation of E-Commerce-Ability. In A. Gangopadhyay (Ed.), Managing Business with Electronic Commerce: Issues and Trends (pp. 199-213). IGI Global. https://doi.org/10.4018/978-1-930708-12-9.ch012

Chicago

Baumoel, Ulrike, Thomas Stiffel, and Robert Winter. "A Concept for the Evaluation of E-Commerce-Ability." In Managing Business with Electronic Commerce: Issues and Trends, edited by Aryya Gangopadhyay, 199-213. Hershey, PA: IGI Global, 2002. https://doi.org/10.4018/978-1-930708-12-9.ch012

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Abstract

Although many corporations currently try to establish e-commerce as a new field of business and as many corporations are already in the middle of implementing it or have just finished doing so, only a few e-commerce concepts prove to be successful in the long run. The question “Why?” is indeed difficult to answer, especially if a systematic approach for the analysis is not available. We deduced from our current research that e-commerce can only be successful if the corporation is structured according to the requirements of its e-commerce activities. That is, it is most likely to fail if e-commerce is only realized basing on the Internet as a new distribution channel, without changing the internal view on customer processes and without restructuring certain elements such as internal processes and structures and inter-business networking.

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