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Circular Economy Principles and Their Influence on Attitudes to Consume Green Products in the Fashion Industry: A Study About Perceptions of Portuguese Students

Circular Economy Principles and Their Influence on Attitudes to Consume Green Products in the Fashion Industry: A Study About Perceptions of Portuguese Students

Luisa Cagica Carvalho, Sandrina B. Moreira, Rui Dias, Susana Rodrigues, Berta Costa
Copyright: © 2020 |Pages: 28
ISBN13: 9781522598855|ISBN10: 1522598855|EISBN13: 9781522598879
DOI: 10.4018/978-1-5225-9885-5.ch012
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MLA

Carvalho, Luisa Cagica, et al. "Circular Economy Principles and Their Influence on Attitudes to Consume Green Products in the Fashion Industry: A Study About Perceptions of Portuguese Students." Mapping, Managing, and Crafting Sustainable Business Strategies for the Circular Economy, edited by Susana Serrano Rodrigues, et al., IGI Global, 2020, pp. 248-275. https://doi.org/10.4018/978-1-5225-9885-5.ch012

APA

Carvalho, L. C., Moreira, S. B., Dias, R., Rodrigues, S., & Costa, B. (2020). Circular Economy Principles and Their Influence on Attitudes to Consume Green Products in the Fashion Industry: A Study About Perceptions of Portuguese Students. In S. Rodrigues, P. Almeida, & N. Almeida (Eds.), Mapping, Managing, and Crafting Sustainable Business Strategies for the Circular Economy (pp. 248-275). IGI Global. https://doi.org/10.4018/978-1-5225-9885-5.ch012

Chicago

Carvalho, Luisa Cagica, et al. "Circular Economy Principles and Their Influence on Attitudes to Consume Green Products in the Fashion Industry: A Study About Perceptions of Portuguese Students." In Mapping, Managing, and Crafting Sustainable Business Strategies for the Circular Economy, edited by Susana Serrano Rodrigues, Paulo Jorge Almeida, and Nuno Miguel Castaheira Almeida, 248-275. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-5225-9885-5.ch012

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Abstract

Designing circular economy (CE) implies the adoption of a set of circular principles that support a society for the future. Understanding how CE principles influence attitudes to consume green products is a key factor aligned with consumer trends. This chapter aims to study how CE principles influence attitudes to consume green products in a particular case of fashion industry. Very few empirical studies on the perceptions of the fashion “users” exist. This chapter aims to bring some inputs to this topic. The methodology uses a path analysis study based on a sample of 110 respondents collected in a higher education institution in Portugal. The estimated model allows to test the relation between a set of variables, and the study reveals that: CE principles have a direct effect on the attitudes on the green products consumption in fashion industry in the sample considered.

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