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Heritage Storytelling

Heritage Storytelling

Paola Falcone
Copyright: © 2020 |Pages: 15
ISBN13: 9781799836360|ISBN10: 1799836363|ISBN13 Softcover: 9781799836377|EISBN13: 9781799836384
DOI: 10.4018/978-1-7998-3636-0.ch010
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MLA

Falcone, Paola. "Heritage Storytelling." Examining a New Paradigm of Heritage With Philosophy, Economy, and Education, edited by António dos Santos Queirós, IGI Global, 2020, pp. 142-156. https://doi.org/10.4018/978-1-7998-3636-0.ch010

APA

Falcone, P. (2020). Heritage Storytelling. In A. Queirós (Ed.), Examining a New Paradigm of Heritage With Philosophy, Economy, and Education (pp. 142-156). IGI Global. https://doi.org/10.4018/978-1-7998-3636-0.ch010

Chicago

Falcone, Paola. "Heritage Storytelling." In Examining a New Paradigm of Heritage With Philosophy, Economy, and Education, edited by António dos Santos Queirós, 142-156. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-3636-0.ch010

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Abstract

There is a growing interest towards storytelling in communication management. Stories work. How can stories and storytelling support heritage communication? The first part of the chapter aims at describing the fundamental role storytelling can play for heritage sites, identifying its benefits. It analyses its being a process of co-creation, made by storytellers and story holders. The second part of the chapter identifies and describes the most relevant aspects to consider for an effective storytelling: from finding good stories to being able to tell them through different channels, creating transmedia narrations.

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