Culture and E-Business in Thailand

Culture and E-Business in Thailand

Suttisak Jantavongso, Raymond K.Y. Li, Benedict Tootell
Copyright: © 2003 |Pages: 19
ISBN13: 9781931777421|ISBN10: 193177742X|EISBN13: 9781931777582
DOI: 10.4018/978-1-93177-742-1.ch014
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MLA

Jantavongso, Suttisak, et al. "Culture and E-Business in Thailand." Managing Globally with Information Technology, edited by Sherif Kamel, IGI Global, 2003, pp. 177-195. https://doi.org/10.4018/978-1-93177-742-1.ch014

APA

Jantavongso, S., Li, R. K., & Tootell, B. (2003). Culture and E-Business in Thailand. In S. Kamel (Ed.), Managing Globally with Information Technology (pp. 177-195). IGI Global. https://doi.org/10.4018/978-1-93177-742-1.ch014

Chicago

Jantavongso, Suttisak, Raymond K.Y. Li, and Benedict Tootell. "Culture and E-Business in Thailand." In Managing Globally with Information Technology, edited by Sherif Kamel, 177-195. Hershey, PA: IGI Global, 2003. https://doi.org/10.4018/978-1-93177-742-1.ch014

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Abstract

Surveys of Western literature identify law, infrastructure, tax, payment processes, consumers, suppliers, education and business culture, as the key factors in the successful adoption of e-business. A survey of Thai business executives confirmed that culture and society are additional factors. Twenty of these factors were identified and examined. Organizational infrastructure and English literacy were also found to be major internal and external barriers respectively. The research findings provide the foundation for future research aimed at developing a holistic framework to guide business in Thailand and other countries, to successfully implement the new generation of e-business activities. The new generation of e-business activities include operation-centric e-business, virtual business and Application Service Providers (ASPs).

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