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Cultivating Magic and Nostalgia: Walt Disney World and Trends in Global Theme Park Tourism

Cultivating Magic and Nostalgia: Walt Disney World and Trends in Global Theme Park Tourism

Erika Cornelius Smith, Maryann Conrad
Copyright: © 2020 |Pages: 28
ISBN13: 9781799826033|ISBN10: 1799826031|ISBN13 Softcover: 9781799826040|EISBN13: 9781799826057
DOI: 10.4018/978-1-7998-2603-3.ch007
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MLA

Smith, Erika Cornelius, and Maryann Conrad. "Cultivating Magic and Nostalgia: Walt Disney World and Trends in Global Theme Park Tourism." Global Entrepreneurial Trends in the Tourism and Hospitality Industry, edited by Debasish Batabyal, IGI Global, 2020, pp. 131-158. https://doi.org/10.4018/978-1-7998-2603-3.ch007

APA

Smith, E. C. & Conrad, M. (2020). Cultivating Magic and Nostalgia: Walt Disney World and Trends in Global Theme Park Tourism. In D. Batabyal (Ed.), Global Entrepreneurial Trends in the Tourism and Hospitality Industry (pp. 131-158). IGI Global. https://doi.org/10.4018/978-1-7998-2603-3.ch007

Chicago

Smith, Erika Cornelius, and Maryann Conrad. "Cultivating Magic and Nostalgia: Walt Disney World and Trends in Global Theme Park Tourism." In Global Entrepreneurial Trends in the Tourism and Hospitality Industry, edited by Debasish Batabyal, 131-158. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-2603-3.ch007

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Abstract

In 2018, the Magic Kingdom at Disney World in Florida was the world's most-visited theme park, with nearly 20.8 million visitors. The influence of Disney is only growing, as Disneyland attendance was up 2% in 2018, drawing an average of more than 51,000 people a day. This study will argue that Disney's success, in part, draws on the ability to create authentic nostalgia tourism experiences for its guests. After situating the Walt Disney Company and its experiences in the literature on cultural tourism and memorable tourism experiences (MTEs), this study will explain the significance of nostalgia tourism and offer specific examples from the Walt Disney World theme park model. This includes examples from the six Disney resorts and 12 Disney parks globally.

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