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The Eco-Touristic Attraction for the Brand Guadalajara, Mexico: The Case of Barranca del Rio Santiago

The Eco-Touristic Attraction for the Brand Guadalajara, Mexico: The Case of Barranca del Rio Santiago

José G. Vargas-Hernández, Jovanna Nathalie Cervantes-Guzman, Elba Lizbeth García Guerra
Copyright: © 2020 |Pages: 27
ISBN13: 9781799826033|ISBN10: 1799826031|ISBN13 Softcover: 9781799826040|EISBN13: 9781799826057
DOI: 10.4018/978-1-7998-2603-3.ch014
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MLA

Vargas-Hernández, José G., et al. "The Eco-Touristic Attraction for the Brand Guadalajara, Mexico: The Case of Barranca del Rio Santiago." Global Entrepreneurial Trends in the Tourism and Hospitality Industry, edited by Debasish Batabyal, IGI Global, 2020, pp. 237-263. https://doi.org/10.4018/978-1-7998-2603-3.ch014

APA

Vargas-Hernández, J. G., Cervantes-Guzman, J. N., & Guerra, E. L. (2020). The Eco-Touristic Attraction for the Brand Guadalajara, Mexico: The Case of Barranca del Rio Santiago. In D. Batabyal (Ed.), Global Entrepreneurial Trends in the Tourism and Hospitality Industry (pp. 237-263). IGI Global. https://doi.org/10.4018/978-1-7998-2603-3.ch014

Chicago

Vargas-Hernández, José G., Jovanna Nathalie Cervantes-Guzman, and Elba Lizbeth García Guerra. "The Eco-Touristic Attraction for the Brand Guadalajara, Mexico: The Case of Barranca del Rio Santiago." In Global Entrepreneurial Trends in the Tourism and Hospitality Industry, edited by Debasish Batabyal, 237-263. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-2603-3.ch014

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Abstract

The main purpose of this research is to show if the Barranca del Rio Santiago is a tourist attraction and ecotourism to be included in the Guadalajara brand, focused on national tourism. In the research, only the national indicators of the Metropolitan Area of Guadalajara were taken in reference to motivation, what they like most, means by which they arrive at the destination, etc. SECTUR establishes in the latest competitiveness agenda of tourist destinations in Mexico that Guadalajara has a large number of natural destinations, including the Barranca del Río Santiago. This destination has a high ecological, recreational, and landscaping value, which is very little known by the local population, and consequently, it can become a new product for the ecotourism sector.

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