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Applying Neuroscience to Talent Management: The Neuro Talent Management

Applying Neuroscience to Talent Management: The Neuro Talent Management

Dinçer Atlı
Copyright: © 2020 |Pages: 24
ISBN13: 9781799831266|ISBN10: 1799831264|EISBN13: 9781799831280
DOI: 10.4018/978-1-7998-3126-6.ch012
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MLA

Atlı, Dinçer. "Applying Neuroscience to Talent Management: The Neuro Talent Management." Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience, edited by Dincer Atli, IGI Global, 2020, pp. 229-252. https://doi.org/10.4018/978-1-7998-3126-6.ch012

APA

Atlı, D. (2020). Applying Neuroscience to Talent Management: The Neuro Talent Management. In D. Atli (Ed.), Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (pp. 229-252). IGI Global. https://doi.org/10.4018/978-1-7998-3126-6.ch012

Chicago

Atlı, Dinçer. "Applying Neuroscience to Talent Management: The Neuro Talent Management." In Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience, edited by Dincer Atli, 229-252. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-3126-6.ch012

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Abstract

This chapter discusses the opportunities and challenges involved in combining the two fields of neuroscience and talent management (often abbreviated as TM), starting from the assumption that the need to merge them is justified by their complementarities, rather than by the level of analysis they focus on. The authors discuss potential benefits and drawbacks for management research using methods obtained from cognitive neuroscience. Firstly, they discuss distinct advantages in applying techniques allowing researchers to track processes that are essential to the talent management field, warning that neuroscientific approaches and technologies are not commonly used. Secondly, they define main problems, which describe the limits within which management scientists can usefully apply these approaches. Thirdly, they suggest a new perspective that incorporates the complementary capacities of managers and neuroscientists to generate useful information and perspective for both disciplines.

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