MLA
Al Medani, Tarek, et al. "A Study on Influencers' Role in the Buying-Decision Process Within the Context of Word-of-Mouth Marketing: A Comparison Between USA and Turkey." Handbook of Research on New Media Applications in Public Relations and Advertising, edited by Elif Esiyok, IGI Global, 2021, pp. 149-158. https://doi.org/10.4018/978-1-7998-3201-0.ch009
APA
Al Medani, T., Sahin, C., & Esiyok, E. (2021). A Study on Influencers' Role in the Buying-Decision Process Within the Context of Word-of-Mouth Marketing: A Comparison Between USA and Turkey. In E. Esiyok (Ed.), Handbook of Research on New Media Applications in Public Relations and Advertising (pp. 149-158). IGI Global. https://doi.org/10.4018/978-1-7998-3201-0.ch009
Chicago
Al Medani, Tarek, Ceren Sahin, and Elif Esiyok. "A Study on Influencers' Role in the Buying-Decision Process Within the Context of Word-of-Mouth Marketing: A Comparison Between USA and Turkey." In Handbook of Research on New Media Applications in Public Relations and Advertising, edited by Elif Esiyok, 149-158. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-3201-0.ch009
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