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Designing for Unique Online Learning Contexts: The Alignment of Purpose, Audience, and Fom of Interactivity

Designing for Unique Online Learning Contexts: The Alignment of Purpose, Audience, and Fom of Interactivity

Mark Schofield, Andrew Sackville, John Davey
Copyright: © 2006 |Pages: 18
ISBN13: 9781591404880|ISBN10: 1591404886|ISBN13 Softcover: 9781591404897|EISBN13: 9781591404903
DOI: 10.4018/978-1-59140-488-0.ch007
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MLA

Schofield, Mark, et al. "Designing for Unique Online Learning Contexts: The Alignment of Purpose, Audience, and Fom of Interactivity." Managing Learning in Virtual Settings: The Role of Context, edited by Antonio Dias de Figueiredo and Ana Paula Afonso, IGI Global, 2006, pp. 117-134. https://doi.org/10.4018/978-1-59140-488-0.ch007

APA

Schofield, M., Sackville, A., & Davey, J. (2006). Designing for Unique Online Learning Contexts: The Alignment of Purpose, Audience, and Fom of Interactivity. In A. de Figueiredo & A. Afonso (Eds.), Managing Learning in Virtual Settings: The Role of Context (pp. 117-134). IGI Global. https://doi.org/10.4018/978-1-59140-488-0.ch007

Chicago

Schofield, Mark, Andrew Sackville, and John Davey. "Designing for Unique Online Learning Contexts: The Alignment of Purpose, Audience, and Fom of Interactivity." In Managing Learning in Virtual Settings: The Role of Context, edited by Antonio Dias de Figueiredo and Ana Paula Afonso, 117-134. Hershey, PA: IGI Global, 2006. https://doi.org/10.4018/978-1-59140-488-0.ch007

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Abstract

This chapter argues that more attention needs to be given to problematizing designat the level of purpose, audience, and form of online interactions and to seekingalignment of these components. It derives from experiences of conceptualization,design, and delivery processes. Some online students are more active than others;some groups respond to a series of planned activities and online tasks while othersdo not, and in some cases patterns of interactivity develop that are not planned anddesigned for. We propose that the design of online programs is not a simple, but askilled and complex, phenomenon with a large number of independent and inter-dependent variables. We present our ideas in three sections and use the allusion ofa bespoke tailor customizing a jacket for a client. These sections comprise the“jacket,” “the body,” and the skilled task of tailoring the jacket to fit the body,which represents the process of designing for unique online contexts.

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