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Development of the Digital Marketplace in the Fashion Industry

Development of the Digital Marketplace in the Fashion Industry

Muhammad Anshari, Mohammad Nabil Almunawar, Syamimi Ariff Lim
Copyright: © 2021 |Pages: 12
ISBN13: 9781799849841|ISBN10: 1799849848|ISBN13 Softcover: 9781799854500|EISBN13: 9781799849858
DOI: 10.4018/978-1-7998-4984-1.ch012
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MLA

Anshari, Muhammad, et al. "Development of the Digital Marketplace in the Fashion Industry." Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, edited by Mohammad Nabil Almunawar, et al., IGI Global, 2021, pp. 219-230. https://doi.org/10.4018/978-1-7998-4984-1.ch012

APA

Anshari, M., Almunawar, M. N., & Lim, S. A. (2021). Development of the Digital Marketplace in the Fashion Industry. In M. Almunawar, M. Anshari, & S. Ariff Lim (Eds.), Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN (pp. 219-230). IGI Global. https://doi.org/10.4018/978-1-7998-4984-1.ch012

Chicago

Anshari, Muhammad, Mohammad Nabil Almunawar, and Syamimi Ariff Lim. "Development of the Digital Marketplace in the Fashion Industry." In Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, edited by Mohammad Nabil Almunawar, Muhammad Anshari, and Syamimi Ariff Lim, 219-230. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-4984-1.ch012

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Abstract

The rapid development of business gives access to many business organizations to develop a digital marketplace as a platform to become a global market leader. Digital marketplace is a digital platform that facilitates communications and transactions between many sellers and buyers. Developing the digital marketplace is widely used by many business companies to grow their business to attract many local and international customers in order to generate more revenue and maximize values. This chapter presents some development of digital marketplace focusing on the fashion industry. It assessed advantages, disadvantages, and some challenges in the digital marketplace such as managing the growth of the business and customer trust. Among all the products that are purchased online, fashion items are the most famous as many people purchase their clothes through online shopping. The chapter highlights Zalora and FashionValet, the largest and fastest-growing fashion in Southeast Asia.

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