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The Model for Applying the Sufficiency Economy Philosophy of Different Generations in Bangkok and Its Vicinity

The Model for Applying the Sufficiency Economy Philosophy of Different Generations in Bangkok and Its Vicinity

Darin Photangtham, Wisit Rittiboonchai
Copyright: © 2021 |Pages: 16
ISBN13: 9781799849841|ISBN10: 1799849848|ISBN13 Softcover: 9781799854500|EISBN13: 9781799849858
DOI: 10.4018/978-1-7998-4984-1.ch013
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MLA

Photangtham, Darin, and Wisit Rittiboonchai. "The Model for Applying the Sufficiency Economy Philosophy of Different Generations in Bangkok and Its Vicinity." Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, edited by Mohammad Nabil Almunawar, et al., IGI Global, 2021, pp. 231-246. https://doi.org/10.4018/978-1-7998-4984-1.ch013

APA

Photangtham, D. & Rittiboonchai, W. (2021). The Model for Applying the Sufficiency Economy Philosophy of Different Generations in Bangkok and Its Vicinity. In M. Almunawar, M. Anshari, & S. Ariff Lim (Eds.), Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN (pp. 231-246). IGI Global. https://doi.org/10.4018/978-1-7998-4984-1.ch013

Chicago

Photangtham, Darin, and Wisit Rittiboonchai. "The Model for Applying the Sufficiency Economy Philosophy of Different Generations in Bangkok and Its Vicinity." In Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, edited by Mohammad Nabil Almunawar, Muhammad Anshari, and Syamimi Ariff Lim, 231-246. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-4984-1.ch013

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Abstract

The purposes of this study were to 1) study the model for applying the sufficiency economy philosophy of different generations in Bangkok and its vicinity area and 2) compare the model for applying the sufficiency economy philosophy of different generations in Bangkok and its vicinity area. The study found that 1) the model for applying the sufficiency economy philosophy of Generation X was moral more than knowledge in every item. The condition of moral was mostly affected with SELF β =0.74, and the condition with knowledge was affected more than moral with RESON β =0.34. The model for applying the sufficiency economy philosophy of Generation Y was moral more than knowledge in every item with RESON β =0.78. The knowledge items were more than RESON β =0.50. The model for applying the sufficiency economy philosophy of Generation Z was in some items with RESON β =0.66; the condition with knowledge was affected more than moral with MODER β =0.98, and the model for applying the sufficiency economy philosophy of different generations in Bangkok and its vicinity area were different.

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