MLA
Avcı, İbrahim, and Salih Yıldız. "A Research on Hedonic and Utilitarian Consumption Behavior of Young Consumers on Big Discount Days." Handbook of Research on Applied AI for International Business and Marketing Applications, edited by Bryan Christiansen and Tihana Škrinjarić, IGI Global, 2021, pp. 559-579. https://doi.org/10.4018/978-1-7998-5077-9.ch027
APA
Avcı, İ. & Yıldız, S. (2021). A Research on Hedonic and Utilitarian Consumption Behavior of Young Consumers on Big Discount Days. In B. Christiansen & T. Škrinjarić (Eds.), Handbook of Research on Applied AI for International Business and Marketing Applications (pp. 559-579). IGI Global. https://doi.org/10.4018/978-1-7998-5077-9.ch027
Chicago
Avcı, İbrahim, and Salih Yıldız. "A Research on Hedonic and Utilitarian Consumption Behavior of Young Consumers on Big Discount Days." In Handbook of Research on Applied AI for International Business and Marketing Applications, edited by Bryan Christiansen and Tihana Škrinjarić, 559-579. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-5077-9.ch027
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