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Consumer Perception and Purchase Intention Towards Refurbished Smart Phones: A Circular Consumption Perspective

Consumer Perception and Purchase Intention Towards Refurbished Smart Phones: A Circular Consumption Perspective

Nishant Kumar, Divya Mohan
Copyright: © 2021 |Pages: 15
ISBN13: 9781799847878|ISBN10: 179984787X|ISBN13 Softcover: 9781799858317|EISBN13: 9781799847885
DOI: 10.4018/978-1-7998-4787-8.ch017
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MLA

Kumar, Nishant, and Divya Mohan. "Consumer Perception and Purchase Intention Towards Refurbished Smart Phones: A Circular Consumption Perspective." Global Challenges and Strategic Disruptors in Asian Businesses and Economies, edited by Patricia Ordóñez de Pablos and Miltiadis D. Lytras, IGI Global, 2021, pp. 270-284. https://doi.org/10.4018/978-1-7998-4787-8.ch017

APA

Kumar, N. & Mohan, D. (2021). Consumer Perception and Purchase Intention Towards Refurbished Smart Phones: A Circular Consumption Perspective. In P. Ordóñez de Pablos & M. Lytras (Eds.), Global Challenges and Strategic Disruptors in Asian Businesses and Economies (pp. 270-284). IGI Global. https://doi.org/10.4018/978-1-7998-4787-8.ch017

Chicago

Kumar, Nishant, and Divya Mohan. "Consumer Perception and Purchase Intention Towards Refurbished Smart Phones: A Circular Consumption Perspective." In Global Challenges and Strategic Disruptors in Asian Businesses and Economies, edited by Patricia Ordóñez de Pablos and Miltiadis D. Lytras, 270-284. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-4787-8.ch017

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Abstract

Circular economy is a global economic model that focuses to transform linear consumption in a circular system by minimizing waste and preserving the cost of materials. Refurbishment can be useful to recover value from old products and to minimize waste. Based on the insights from literature, a deductive research approach has been used to examine consumer understanding about refurbished smart phone and their purchase intention. A survey based on barriers, perceived risk, and benefits associated with refurbished phones was conducted. Multiple analyses of variance were employed to identify the effect of demographic parameters on refurbishing dimensions. Multiple regression was used to identify prominent predictors in determining purchase intention towards refurbished products. The study demonstrates a fine level of awareness among people about refurbished phone, and they link it to environmental benefits. A major concern among consumers was performance issue and financial risk involved in purchasing refurbished smart phones. Financial benefits are key aspects behind promoting refurbished.

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