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Digital Marketing

Digital Marketing

Mohammad Osman Gani, Anisur Rahman Faroque
Copyright: © 2021 |Pages: 31
ISBN13: 9781799858232|ISBN10: 1799858235|ISBN13 Softcover: 9781799866138|EISBN13: 9781799858249
DOI: 10.4018/978-1-7998-5823-2.ch008
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MLA

Gani, Mohammad Osman, and Anisur Rahman Faroque. "Digital Marketing." Cross-Border E-Commerce Marketing and Management, edited by Md. Rakibul Hoque and R. Edward Bashaw, IGI Global, 2021, pp. 172-202. https://doi.org/10.4018/978-1-7998-5823-2.ch008

APA

Gani, M. O. & Faroque, A. R. (2021). Digital Marketing. In M. Hoque & R. Bashaw (Eds.), Cross-Border E-Commerce Marketing and Management (pp. 172-202). IGI Global. https://doi.org/10.4018/978-1-7998-5823-2.ch008

Chicago

Gani, Mohammad Osman, and Anisur Rahman Faroque. "Digital Marketing." In Cross-Border E-Commerce Marketing and Management, edited by Md. Rakibul Hoque and R. Edward Bashaw, 172-202. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-5823-2.ch008

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Abstract

The current innovation of marketing embraces digital platforms. Digital marketing has become the successor to the economic development of many countries. This chapter intends to depict how to harness the power of digital marketing strategies as a driver of marketing activities. This chapter will navigate and provide an overview on search engine optimization (SEO), search engine marketing (SEM), web analytics, social media marketing platforms (Facebook, Instagram, YouTube, WeChat, Line, Twitter, Snapchat, etc.), e-mail marketing, mobile marketing, and display advertising and discuss the consequences of different digital marketing platforms. This chapter will navigate and thrive on how the fast-growing world of marketing develops strategy and content for communication.

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