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Social Network and Social Commerce

Social Network and Social Commerce

Mamun Ala, Tareq Rasul, Sumesh Nair
Copyright: © 2021 |Pages: 26
ISBN13: 9781799858232|ISBN10: 1799858235|ISBN13 Softcover: 9781799866138|EISBN13: 9781799858249
DOI: 10.4018/978-1-7998-5823-2.ch009
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MLA

Ala, Mamun, et al. "Social Network and Social Commerce." Cross-Border E-Commerce Marketing and Management, edited by Md. Rakibul Hoque and R. Edward Bashaw, IGI Global, 2021, pp. 203-228. https://doi.org/10.4018/978-1-7998-5823-2.ch009

APA

Ala, M., Rasul, T., & Nair, S. (2021). Social Network and Social Commerce. In M. Hoque & R. Bashaw (Eds.), Cross-Border E-Commerce Marketing and Management (pp. 203-228). IGI Global. https://doi.org/10.4018/978-1-7998-5823-2.ch009

Chicago

Ala, Mamun, Tareq Rasul, and Sumesh Nair. "Social Network and Social Commerce." In Cross-Border E-Commerce Marketing and Management, edited by Md. Rakibul Hoque and R. Edward Bashaw, 203-228. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-5823-2.ch009

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Abstract

A social network refers to a network of social interactions using various social media sites such as Facebook, WhatsApp, Twitter, Snapchat, Instagram, Pinterest, and LinkedIn. This chapter will first explain various concepts of social commerce involving the use of social networks and then elaborate on the key characteristics of social commerce and will highlight how it is different from e-commerce. A discussion is included on the concept of cross-border social commerce and its specific characteristics. Further, this chapter examines the trends in social commerce adoption by companies to promote international sales and the related benefits and challenges. It also presents a discussion on the use of social networks to understand and influence cross-cultural consumer behaviour in social commerce. Additionally, this chapter explores how social commerce can specifically benefit SMEs and born global firms to reach a larger audience in foreign countries and includes a discussion on cross-border social commerce strategy for business.

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