Welcome to the InfoSci Platform
Reference Hub4
Marketing 4.0 and Internet Technologies in the Tourism Industry Context

Marketing 4.0 and Internet Technologies in the Tourism Industry Context

María Ángeles García-Haro, María Pilar Martínez-Ruiz, Ricardo Martínez-Cañas, Pablo Ruiz-Palomino
Copyright: © 2021 |Pages: 11
ISBN13: 9781799834731|ISBN10: 1799834735|EISBN13: 9781799834748
DOI: 10.4018/978-1-7998-3473-1.ch115
Cite Chapter Cite Chapter

MLA

García-Haro, María Ángeles, et al. "Marketing 4.0 and Internet Technologies in the Tourism Industry Context." Encyclopedia of Organizational Knowledge, Administration, and Technology, edited by Mehdi Khosrow-Pour D.B.A., IGI Global, 2021, pp. 1679-1689. https://doi.org/10.4018/978-1-7998-3473-1.ch115

APA

García-Haro, M. Á., Martínez-Ruiz, M. P., Martínez-Cañas, R., & Ruiz-Palomino, P. (2021). Marketing 4.0 and Internet Technologies in the Tourism Industry Context. In M. Khosrow-Pour D.B.A. (Ed.), Encyclopedia of Organizational Knowledge, Administration, and Technology (pp. 1679-1689). IGI Global. https://doi.org/10.4018/978-1-7998-3473-1.ch115

Chicago

García-Haro, María Ángeles, et al. "Marketing 4.0 and Internet Technologies in the Tourism Industry Context." In Encyclopedia of Organizational Knowledge, Administration, and Technology, edited by Mehdi Khosrow-Pour D.B.A., 1679-1689. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-3473-1.ch115

Export Reference

Mendeley
Favorite

Abstract

Nowadays, there is a new area of Marketing named Marketing 4.0 where technology and digitalization have leveraged consumers to be part of companies, participating in the innovation and development of products and services through value co-creation activities. Especially, social media have an impact on the Tourism industry. Tourism activities are considered as a huge network of agents co-creating experiences. Every day, thousands of travelers and tourists create multimedia content, share comments and upload their photographs, videos, and suggestions. They share their experiences in a destination, using social media. Consequently, companies must respond to these comments and ideas in order to create a positive image of the tourist company. It is about to co-create tourist products and services in a collaborative way peer-to-peer between consumers and companies and motivate and inspire other travelers to visit the tourist destination.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.