Welcome to the InfoSci Platform
Green Marketing

Green Marketing

Teresa Paiva
Copyright: © 2021 |Pages: 14
ISBN13: 9781799834731|ISBN10: 1799834735|EISBN13: 9781799834748
DOI: 10.4018/978-1-7998-3473-1.ch140
Cite Chapter Cite Chapter

MLA

Paiva, Teresa. "Green Marketing." Encyclopedia of Organizational Knowledge, Administration, and Technology, edited by Mehdi Khosrow-Pour D.B.A., IGI Global, 2021, pp. 2043-2056. https://doi.org/10.4018/978-1-7998-3473-1.ch140

APA

Paiva, T. (2021). Green Marketing. In M. Khosrow-Pour D.B.A. (Ed.), Encyclopedia of Organizational Knowledge, Administration, and Technology (pp. 2043-2056). IGI Global. https://doi.org/10.4018/978-1-7998-3473-1.ch140

Chicago

Paiva, Teresa. "Green Marketing." In Encyclopedia of Organizational Knowledge, Administration, and Technology, edited by Mehdi Khosrow-Pour D.B.A., 2043-2056. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-3473-1.ch140

Export Reference

Mendeley
Favorite

Abstract

The search for integration of environmental concerns and social responsibility in companies has pursued several different stages and processes. To better understand them we need to first understand what is considered sustainable business development and how marketing has reacted and evolved in order to achieve this goal of sustainability. Green Marketing consists of marketing activities defined to create and facilitate transactions of goods and/or services with the goal of satisfying the needs and desires of consumers expressing their concerns in terms of environmental sustainability.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.