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Development of an Organizational Management Improvement Plan in SMEs: The Case of CVR Ingeniería del Conocimiento S.A.S.

Development of an Organizational Management Improvement Plan in SMEs: The Case of CVR Ingeniería del Conocimiento S.A.S.

Omar Orlando Ovalle-Mora, Maria del Pilar Ramirez-Salazar, Carlos Salcedo-Perez, Anlly Luz Hinestroza Mosquera
Copyright: © 2021 |Pages: 21
ISBN13: 9781799850366|ISBN10: 1799850366|ISBN13 Softcover: 9781799874515|EISBN13: 9781799850373
DOI: 10.4018/978-1-7998-5036-6.ch012
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MLA

Ovalle-Mora, Omar Orlando, et al. "Development of an Organizational Management Improvement Plan in SMEs: The Case of CVR Ingeniería del Conocimiento S.A.S." Quality Management for Competitive Advantage in Global Markets, edited by José Manuel Saiz-Álvarez and Beatriz Olalla-Caballero, IGI Global, 2021, pp. 211-231. https://doi.org/10.4018/978-1-7998-5036-6.ch012

APA

Ovalle-Mora, O. O., Ramirez-Salazar, M. D., Salcedo-Perez, C., & Mosquera, A. L. (2021). Development of an Organizational Management Improvement Plan in SMEs: The Case of CVR Ingeniería del Conocimiento S.A.S. In J. Saiz-Álvarez & B. Olalla-Caballero (Eds.), Quality Management for Competitive Advantage in Global Markets (pp. 211-231). IGI Global. https://doi.org/10.4018/978-1-7998-5036-6.ch012

Chicago

Ovalle-Mora, Omar Orlando, et al. "Development of an Organizational Management Improvement Plan in SMEs: The Case of CVR Ingeniería del Conocimiento S.A.S." In Quality Management for Competitive Advantage in Global Markets, edited by José Manuel Saiz-Álvarez and Beatriz Olalla-Caballero, 211-231. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-5036-6.ch012

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Abstract

SMEs must carry out an analysis of the micro and macro environment that is necessary to counteract threats. Then internal and external factors must be identified to evaluate opportunities, threats, strengths, and weaknesses to establish a correlation between causes and effects, to determine the current situation of the enterprise, and to find areas of improvement. The information analysis is performed using tools applied and tailored to the development of this model, such as PESTEL and Porter's five forces, CAM (competitiveness analysis matrix), EFE and EFI analysis matrix, SWOT analysis, strategic maps, and the balanced scorecard.

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