An Empirical Examination of Customer Perceptions of Mobile Advertising

An Empirical Examination of Customer Perceptions of Mobile Advertising

Su-Fang Lee, Yuan-Cheng Tsai, Wen-Jang (Kenny) Jih
ISBN13: 9781605660547|ISBN10: 160566054X|EISBN13: 9781605660554
DOI: 10.4018/978-1-60566-054-7.ch147
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MLA

Lee, Su-Fang, et al. "An Empirical Examination of Customer Perceptions of Mobile Advertising." Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, IGI Global, 2009, pp. 1823-1839. https://doi.org/10.4018/978-1-60566-054-7.ch147

APA

Lee, S., Tsai, Y., & Jih, W. K. (2009). An Empirical Examination of Customer Perceptions of Mobile Advertising. In D. Taniar (Ed.), Mobile Computing: Concepts, Methodologies, Tools, and Applications (pp. 1823-1839). IGI Global. https://doi.org/10.4018/978-1-60566-054-7.ch147

Chicago

Lee, Su-Fang, Yuan-Cheng Tsai, and Wen-Jang (Kenny) Jih. "An Empirical Examination of Customer Perceptions of Mobile Advertising." In Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, 1823-1839. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-054-7.ch147

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Abstract

Overseas Chinese Institute of Technology, Taiwan; Da-Yeh University, Taiwan; Middle Tennessee State University, USA

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