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Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices: Some Evidence from Europe and Japan

Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices: Some Evidence from Europe and Japan

Parissa Haghirian, Maria Madlberger
Copyright: © 2009 |Pages: 18
ISBN13: 9781605660547|ISBN10: 160566054X|EISBN13: 9781605660554
DOI: 10.4018/978-1-60566-054-7.ch153
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MLA

Haghirian, Parissa, and Maria Madlberger. "Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices: Some Evidence from Europe and Japan." Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, IGI Global, 2009, pp. 1893-1910. https://doi.org/10.4018/978-1-60566-054-7.ch153

APA

Haghirian, P. & Madlberger, M. (2009). Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices: Some Evidence from Europe and Japan. In D. Taniar (Ed.), Mobile Computing: Concepts, Methodologies, Tools, and Applications (pp. 1893-1910). IGI Global. https://doi.org/10.4018/978-1-60566-054-7.ch153

Chicago

Haghirian, Parissa, and Maria Madlberger. "Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices: Some Evidence from Europe and Japan." In Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, 1893-1910. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-054-7.ch153

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Abstract

Sophia University, Japan; Vienna University of Economics and Business Administration, Austria

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