Introduction: Academic E-Branding for Improving University Reputation

Introduction: Academic E-Branding for Improving University Reputation

Ariana Daniela Del Pino, Maria Nuria Lloret Romero, Freddy Ronald Veloz de la Torre
ISBN13: 9781799849308|ISBN10: 1799849309|EISBN13: 9781799849315
DOI: 10.4018/978-1-7998-4930-8.ch001
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MLA

Del Pino, Ariana Daniela, et al. "Introduction: Academic E-Branding for Improving University Reputation." Improving University Reputation Through Academic Digital Branding, edited by Ariana Daniela Del Pino and Nuria Lloret Romero, IGI Global, 2021, pp. 1-12. https://doi.org/10.4018/978-1-7998-4930-8.ch001

APA

Del Pino, A. D., Lloret Romero, M. N., & Veloz de la Torre, F. R. (2021). Introduction: Academic E-Branding for Improving University Reputation. In A. Del Pino & N. Lloret Romero (Eds.), Improving University Reputation Through Academic Digital Branding (pp. 1-12). IGI Global. https://doi.org/10.4018/978-1-7998-4930-8.ch001

Chicago

Del Pino, Ariana Daniela, Maria Nuria Lloret Romero, and Freddy Ronald Veloz de la Torre. "Introduction: Academic E-Branding for Improving University Reputation." In Improving University Reputation Through Academic Digital Branding, edited by Ariana Daniela Del Pino and Nuria Lloret Romero, 1-12. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-4930-8.ch001

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Abstract

University digital branding is a set of strategies that have the objective of positively influencing the reputation of universities, tending to improve institutional visibility and the growth of digital environments, designed as resources for members of the university community from the perspective of its use as spaces for academic research and socialization. The internet offers an almost unlimited amount of options for learning and sharing, and through this analysis, several opportunities for improvement will be identified that, with the application of appropriate and timely actions, can be used to increase visibility online.

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