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The Impacts of Social Media in Higher Education Institutions: How It Evolves Social Media in Universities

The Impacts of Social Media in Higher Education Institutions: How It Evolves Social Media in Universities

Verónica Gutiérrez, Ariana Daniela Del Pino
Copyright: © 2021 |Pages: 19
ISBN13: 9781799849308|ISBN10: 1799849309|ISBN13 Softcover: 9781799853251|EISBN13: 9781799849315
DOI: 10.4018/978-1-7998-4930-8.ch004
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MLA

Gutiérrez, Verónica, and Ariana Daniela Del Pino. "The Impacts of Social Media in Higher Education Institutions: How It Evolves Social Media in Universities." Improving University Reputation Through Academic Digital Branding, edited by Ariana Daniela Del Pino and Nuria Lloret Romero, IGI Global, 2021, pp. 47-65. https://doi.org/10.4018/978-1-7998-4930-8.ch004

APA

Gutiérrez, V. & Del Pino, A. D. (2021). The Impacts of Social Media in Higher Education Institutions: How It Evolves Social Media in Universities. In A. Del Pino & N. Lloret Romero (Eds.), Improving University Reputation Through Academic Digital Branding (pp. 47-65). IGI Global. https://doi.org/10.4018/978-1-7998-4930-8.ch004

Chicago

Gutiérrez, Verónica, and Ariana Daniela Del Pino. "The Impacts of Social Media in Higher Education Institutions: How It Evolves Social Media in Universities." In Improving University Reputation Through Academic Digital Branding, edited by Ariana Daniela Del Pino and Nuria Lloret Romero, 47-65. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-4930-8.ch004

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Abstract

Today, social networks have become an important part of an individual's life. Most people use social networks to interact and communicate not only with people, but also with different companies or institutions in search of information. This includes higher education institutions. The role of social networks in a higher education institution is important; It helps show what the university does, what services it offers, the achievements of its students, what achievements they get, etc. Social networks, with the right strategies, can create a great impact on how students see the university and what to do, and also they become an admission tool to generate interest in future students.

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