New Event Trends as a Tool of Digital Marketing Communication

New Event Trends as a Tool of Digital Marketing Communication

Dilaysu Cinar
Copyright: © 2021 |Pages: 26
ISBN13: 9781799849544|ISBN10: 1799849546|EISBN13: 9781799849551
DOI: 10.4018/978-1-7998-4954-4.ch013
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MLA

Cinar, Dilaysu. "New Event Trends as a Tool of Digital Marketing Communication." Impact of ICTs on Event Management and Marketing, edited by Kemal Birdir, et al., IGI Global, 2021, pp. 216-241. https://doi.org/10.4018/978-1-7998-4954-4.ch013

APA

Cinar, D. (2021). New Event Trends as a Tool of Digital Marketing Communication. In K. Birdir, S. Birdir, A. Dalgic, & D. Toksoz (Eds.), Impact of ICTs on Event Management and Marketing (pp. 216-241). IGI Global. https://doi.org/10.4018/978-1-7998-4954-4.ch013

Chicago

Cinar, Dilaysu. "New Event Trends as a Tool of Digital Marketing Communication." In Impact of ICTs on Event Management and Marketing, edited by Kemal Birdir, et al., 216-241. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-4954-4.ch013

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Abstract

Today, with digital marketing communication, it has become easier to reach and persuade both existing and potential customers. The aforementioned situation is also valid for event applications which are one of the digital marketing communication tools. Indeed, with the technological power, brands began to offer participants almost unlimited options for events and participation takes place regardless of the venue. This study aims to provide information about the new event trends as a digital marketing communication tool. For this purpose, a literature review was made in the study. Accordingly, it can be argued that the new event trends used in digital marketing communications consist of real-time events, social events, storytelling, virtual reality and augmented reality applications, influencers, and virtual communities.

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