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Brave Old World: Facing the Challenges in Universal Codes of Media

Brave Old World: Facing the Challenges in Universal Codes of Media

Copyright: © 2021 |Pages: 31
ISBN13: 9781799838081|ISBN10: 1799838080|ISBN13 Softcover: 9781799856061|EISBN13: 9781799838098
DOI: 10.4018/978-1-7998-3808-1.ch008
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MLA

Mykola Borysovych Yeromin. "Brave Old World: Facing the Challenges in Universal Codes of Media." Universal Codes of Media in International Political Communications: Emerging Research and Opportunities, IGI Global, 2021, pp.138-168. https://doi.org/10.4018/978-1-7998-3808-1.ch008

APA

M. Yeromin (2021). Brave Old World: Facing the Challenges in Universal Codes of Media. IGI Global. https://doi.org/10.4018/978-1-7998-3808-1.ch008

Chicago

Mykola Borysovych Yeromin. "Brave Old World: Facing the Challenges in Universal Codes of Media." In Universal Codes of Media in International Political Communications: Emerging Research and Opportunities. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-3808-1.ch008

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Abstract

This chapter, effectively being the conclusive one in the whole research insight, attempts a prognostic revision of all the major challenges further researches of universal codes of media might face, both ones connected to international political communication and indigenous to media platforms. Its main purpose is to streamline book's assorted factual and conceptual notions into five main challenges, that of universality, information resistance, codes, media, and absence of challenge. The chapter includes a plethora of cases which might serve as a warning, a guideline and/or additional verified facts regarding universal codes of media in international political communication, aligned with main problematic features of definition and theory in media studies paradigm.

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