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Indian Medical Tourism Industry Basics and Its Competitive Positioning: Case Study

Indian Medical Tourism Industry Basics and Its Competitive Positioning: Case Study

Nadeem Ahmed Bashir, Premkumar Balaraman, Aroop Mukherjee
Copyright: © 2021 |Pages: 31
ISBN13: 9781799834274|ISBN10: 1799834271|ISBN13 Softcover: 9781799834281|EISBN13: 9781799834298
DOI: 10.4018/978-1-7998-3427-4.ch003
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MLA

Bashir, Nadeem Ahmed, et al. "Indian Medical Tourism Industry Basics and Its Competitive Positioning: Case Study." Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities, edited by Manjeet Singh and Subbaraman Kumaran, IGI Global, 2021, pp. 43-73. https://doi.org/10.4018/978-1-7998-3427-4.ch003

APA

Bashir, N. A., Balaraman, P., & Mukherjee, A. (2021). Indian Medical Tourism Industry Basics and Its Competitive Positioning: Case Study. In M. Singh & S. Kumaran (Eds.), Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities (pp. 43-73). IGI Global. https://doi.org/10.4018/978-1-7998-3427-4.ch003

Chicago

Bashir, Nadeem Ahmed, Premkumar Balaraman, and Aroop Mukherjee. "Indian Medical Tourism Industry Basics and Its Competitive Positioning: Case Study." In Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities, edited by Manjeet Singh and Subbaraman Kumaran, 43-73. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-3427-4.ch003

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Abstract

Medical tourism (MT) may be described as a journey outside the country of residence to receive medical assistance. It must be taken into account that specialized healthcare involves the participation of specialists in the field of medicine such as surgeons, who differentiate medical tourism from wellness and spa tourism. There can be two main forms of medical tourism: surgical and therapeutic. The chapter mainly aims to understand the fundamentals of medical tourism in perspective to focused on its definition, categories, growing trends, drivers, challenges, and quality standards. The specific case of the Indian medical tourism industry and its competitive position is also being discussed in this chapter.

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