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Employee Relations as a Tool of Strategic Competitive Environment

Employee Relations as a Tool of Strategic Competitive Environment

Saloni Pahuja, Kadiyala Mounica Chowdary, Sakshi Mittal
Copyright: © 2021 |Pages: 19
ISBN13: 9781799835158|ISBN10: 1799835154|ISBN13 Softcover: 9781799835165|EISBN13: 9781799835172
DOI: 10.4018/978-1-7998-3515-8.ch003
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MLA

Pahuja, Saloni, et al. "Employee Relations as a Tool of Strategic Competitive Environment." Critical Issues on Changing Dynamics in Employee Relations and Workforce Diversity, edited by Radha Yadav, et al., IGI Global, 2021, pp. 45-63. https://doi.org/10.4018/978-1-7998-3515-8.ch003

APA

Pahuja, S., Chowdary, K. M., & Mittal, S. (2021). Employee Relations as a Tool of Strategic Competitive Environment. In R. Yadav, P. Panday, & N. Sharma (Eds.), Critical Issues on Changing Dynamics in Employee Relations and Workforce Diversity (pp. 45-63). IGI Global. https://doi.org/10.4018/978-1-7998-3515-8.ch003

Chicago

Pahuja, Saloni, Kadiyala Mounica Chowdary, and Sakshi Mittal. "Employee Relations as a Tool of Strategic Competitive Environment." In Critical Issues on Changing Dynamics in Employee Relations and Workforce Diversity, edited by Radha Yadav, Priyanka Panday, and Naman Sharma, 45-63. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-3515-8.ch003

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Abstract

Challenging and ever-changing market scenarios made it difficult for organisations to be different and sustain in the market. While having innovative products, USP (unique selling proposition) and the like are on one side of the competition, attracting and retaining employees have emerged to become key concerns of the organizations. This chapter explains how employee relations help organisations in retaining employees and gain competitive edge. One of the major threats of competition with relation to employees is the changes it brings along with it in terms of the company's policies, strategies, and the pressure it brings to the employees. It is important to maintain employee relations so that these changes do not impact employee performance negatively. The authors further show how these changes will impact the work and how management can overcome the aftereffects by maintaining good employee relations.

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