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Going for Silver-Senior Consumers' Reviews of Medical Tourism

Going for Silver-Senior Consumers' Reviews of Medical Tourism

Helena Rodrigues, Ana Brochado
Copyright: © 2021 |Pages: 20
ISBN13: 9781799830344|ISBN10: 1799830349|ISBN13 Softcover: 9781799830351|EISBN13: 9781799830368
DOI: 10.4018/978-1-7998-3034-4.ch005
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MLA

Rodrigues, Helena, and Ana Brochado. "Going for Silver-Senior Consumers' Reviews of Medical Tourism." New Techniques for Brand Management in the Healthcare Sector, edited by Ana Pinto Borges and Paula Rodrigues, IGI Global, 2021, pp. 64-83. https://doi.org/10.4018/978-1-7998-3034-4.ch005

APA

Rodrigues, H. & Brochado, A. (2021). Going for Silver-Senior Consumers' Reviews of Medical Tourism. In A. Borges & P. Rodrigues (Eds.), New Techniques for Brand Management in the Healthcare Sector (pp. 64-83). IGI Global. https://doi.org/10.4018/978-1-7998-3034-4.ch005

Chicago

Rodrigues, Helena, and Ana Brochado. "Going for Silver-Senior Consumers' Reviews of Medical Tourism." In New Techniques for Brand Management in the Healthcare Sector, edited by Ana Pinto Borges and Paula Rodrigues, 64-83. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-3034-4.ch005

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Abstract

Senior medical tourism is a growing niche market. Senior citizens are increasingly traveling abroad with the stated intent of accessing medical treatment. This study sought to identify the main dimensions of overall experiences in senior medical tourism. Data based on senior citizens' comments and ratings were retrieved from the treatment abroad website, with a focus on customers over 54 years old. Content analyses identified eight major themes in medical tourism reviewers. The themes of happiness (with the results) and treatment are predominant in senior consumers. The results are relevant to managers and marketing researchers who run medical tourism businesses, providing them with a deeper understanding of the senior market on services and identifying which services' quality most significantly influence customers' recommendations.

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