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The Intellectual Soul Food Lunch Buffet: The Classroom to Student Media Entrepreneurship

The Intellectual Soul Food Lunch Buffet: The Classroom to Student Media Entrepreneurship

W. Russell Robinson
Copyright: © 2021 |Pages: 14
ISBN13: 9781799858089|ISBN10: 1799858081|ISBN13 Softcover: 9781799868521|EISBN13: 9781799858096
DOI: 10.4018/978-1-7998-5808-9.ch007
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MLA

Robinson, W. Russell. "The Intellectual Soul Food Lunch Buffet: The Classroom to Student Media Entrepreneurship." Cultivating Entrepreneurial Changemakers Through Digital Media Education, edited by Leslie Simone Byrd, IGI Global, 2021, pp. 108-121. https://doi.org/10.4018/978-1-7998-5808-9.ch007

APA

Robinson, W. R. (2021). The Intellectual Soul Food Lunch Buffet: The Classroom to Student Media Entrepreneurship. In L. Byrd (Ed.), Cultivating Entrepreneurial Changemakers Through Digital Media Education (pp. 108-121). IGI Global. https://doi.org/10.4018/978-1-7998-5808-9.ch007

Chicago

Robinson, W. Russell. "The Intellectual Soul Food Lunch Buffet: The Classroom to Student Media Entrepreneurship." In Cultivating Entrepreneurial Changemakers Through Digital Media Education, edited by Leslie Simone Byrd, 108-121. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-5808-9.ch007

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Abstract

This chapter explores the intersections of media entrepreneurship and pedagogy, vis-à-vis a student-driven curriculum. The author uses an exploratory case study methodology to obtain first-hand accounts from students, instructors, and technical professionals to share experiences from within the academic enterprise. This chapter shares from the ground up how a class created and improved upon a student-driven media platform which was rooted in a pop culture studies curriculum. It is the hope that lessons gleaned from this chapter will inspire best practices within the communication/media studies space while at the same time promote future collaborations among historically minority-serving institutional (HMSI) scholars within the curriculum sphere of project-based learning.

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