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Digital Transformation of the Real Estate Segment With Big Data and Marketing Analytics: A Case Study From QUOT

Digital Transformation of the Real Estate Segment With Big Data and Marketing Analytics: A Case Study From QUOT

Luciano de A. Barbosa, Sérgio Ricardo Goes Oliveira, Joao Rocha Jr., Emanuele Marques, Sérgio Maravilhas
Copyright: © 2021 |Pages: 20
ISBN13: 9781799842019|ISBN10: 1799842010|ISBN13 Softcover: 9781799858485|EISBN13: 9781799842026
DOI: 10.4018/978-1-7998-4201-9.ch021
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MLA

Barbosa, Luciano de A., et al. "Digital Transformation of the Real Estate Segment With Big Data and Marketing Analytics: A Case Study From QUOT." Handbook of Research on Digital Transformation and Challenges to Data Security and Privacy, edited by Pedro Fernandes Anunciação, et al., IGI Global, 2021, pp. 357-376. https://doi.org/10.4018/978-1-7998-4201-9.ch021

APA

Barbosa, L. D., Oliveira, S. R., Rocha Jr., J., Marques, E., & Maravilhas, S. (2021). Digital Transformation of the Real Estate Segment With Big Data and Marketing Analytics: A Case Study From QUOT. In P. Anunciação, C. Pessoa, & G. Jamil (Eds.), Handbook of Research on Digital Transformation and Challenges to Data Security and Privacy (pp. 357-376). IGI Global. https://doi.org/10.4018/978-1-7998-4201-9.ch021

Chicago

Barbosa, Luciano de A., et al. "Digital Transformation of the Real Estate Segment With Big Data and Marketing Analytics: A Case Study From QUOT." In Handbook of Research on Digital Transformation and Challenges to Data Security and Privacy, edited by Pedro Fernandes Anunciação, Cláudio Roberto Magalhães Pessoa, and George Leal Jamil, 357-376. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-4201-9.ch021

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Abstract

In this chapter, the birth of a Brazilian start-up is analyzed against the background of the digital transformation of the real estate segment. First, the authors describe the economic importance of the sector and its operation. Then they present the platform that makes use of advanced techniques in the areas of artificial intelligence, visualization, management, and data processing. This platform helps to capture wealth and amount of data in real-time, demonstrating the revolutionary potential of the era of big data and consumer analytics. The text explores the changes that the platform imposes on the traditional real estate model while detailing how the decision-making process in this sector is impacted.

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