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Pocket Cartoons: Learning Financial Literacy with Mobile Cartoons in Malaysia

Pocket Cartoons: Learning Financial Literacy with Mobile Cartoons in Malaysia

Yin Yin Khoo, Robert Fitzgerald
Copyright: © 2021 |Pages: 17
ISBN13: 9781799880493|ISBN10: 1799880494|EISBN13: 9781799881018
DOI: 10.4018/978-1-7998-8049-3.ch031
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MLA

Khoo, Yin Yin, and Robert Fitzgerald. "Pocket Cartoons: Learning Financial Literacy with Mobile Cartoons in Malaysia." Research Anthology on Personal Finance and Improving Financial Literacy, edited by Information Resources Management Association, IGI Global, 2021, pp. 579-595. https://doi.org/10.4018/978-1-7998-8049-3.ch031

APA

Khoo, Y. Y. & Fitzgerald, R. (2021). Pocket Cartoons: Learning Financial Literacy with Mobile Cartoons in Malaysia. In I. Management Association (Ed.), Research Anthology on Personal Finance and Improving Financial Literacy (pp. 579-595). IGI Global. https://doi.org/10.4018/978-1-7998-8049-3.ch031

Chicago

Khoo, Yin Yin, and Robert Fitzgerald. "Pocket Cartoons: Learning Financial Literacy with Mobile Cartoons in Malaysia." In Research Anthology on Personal Finance and Improving Financial Literacy, edited by Information Resources Management Association, 579-595. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-8049-3.ch031

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Abstract

This study examines the impact of using cartoons shared through mobile devices to promote awareness and to aid in the development of financial literacy among Economics students in Malaysia. The study also investigates the use of these ‘mobile cartoons' to develop students' communication skills. The study involved a quasi-experimental methodology investigating the learning outcomes of 91 undergraduate students. Data was acquired through surveys and interviews. The results showed a higher mean for the experimental group (Mobile Learning Collaborative) than the control group (Conventional Collaborative). Future research may focus on the improvement in the design of the intervention with a particular focus on expanding the range of cartoon characters.

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