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Travel Instagramability: A Way of Choosing a Destination?

Travel Instagramability: A Way of Choosing a Destination?

Cecília Avelino Barbosa, Marina Magalhães, Maria Rita Nunes
Copyright: © 2021 |Pages: 18
ISBN13: 9781799870951|ISBN10: 1799870952|ISBN13 Softcover: 9781799870968|EISBN13: 9781799870975
DOI: 10.4018/978-1-7998-7095-1.ch011
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MLA

Barbosa, Cecília Avelino, et al. "Travel Instagramability: A Way of Choosing a Destination?." Impact of New Media in Tourism, edited by Maria Gorete Dinis, et al., IGI Global, 2021, pp. 173-190. https://doi.org/10.4018/978-1-7998-7095-1.ch011

APA

Barbosa, C. A., Magalhães, M., & Nunes, M. R. (2021). Travel Instagramability: A Way of Choosing a Destination?. In M. Dinis, L. Bonixe, S. Lamy, & Z. Breda (Eds.), Impact of New Media in Tourism (pp. 173-190). IGI Global. https://doi.org/10.4018/978-1-7998-7095-1.ch011

Chicago

Barbosa, Cecília Avelino, Marina Magalhães, and Maria Rita Nunes. "Travel Instagramability: A Way of Choosing a Destination?." In Impact of New Media in Tourism, edited by Maria Gorete Dinis, et al., 173-190. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-7095-1.ch011

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Abstract

Digital technologies enabled the emergence of ever-broader networks of connection, communication, and sharing between users across the globe, forging new cultural, social, political, and economic scenarios. This chapter aims to investigate this transformation in the perspective of tourism communication, through a reflection on the impacts of new media on the relationship between consumers and the choice of their tourism destinations. For this, it proposes a literature review on the reconfiguration of tourism communication in the culture of participation. It develops an empirical analysis of the content among the most followed digital influencers' profiles and those with greater engagement in Portugal.

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