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Online Consumer Behaviors Trigger Drastic Distribution Changes: The Case of Japan

Online Consumer Behaviors Trigger Drastic Distribution Changes: The Case of Japan

Mitsunori Hirogaki
Copyright: © 2021 |Pages: 19
ISBN13: 9781799876038|ISBN10: 1799876039|ISBN13 Softcover: 9781799876045|EISBN13: 9781799876052
DOI: 10.4018/978-1-7998-7603-8.ch017
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MLA

Hirogaki, Mitsunori. "Online Consumer Behaviors Trigger Drastic Distribution Changes: The Case of Japan." Impact of Globalization and Advanced Technologies on Online Business Models, edited by Ree Chan Ho, et al., IGI Global, 2021, pp. 303-321. https://doi.org/10.4018/978-1-7998-7603-8.ch017

APA

Hirogaki, M. (2021). Online Consumer Behaviors Trigger Drastic Distribution Changes: The Case of Japan. In R. Ho, A. Hou Hong Ng, & M. Nourallah (Eds.), Impact of Globalization and Advanced Technologies on Online Business Models (pp. 303-321). IGI Global. https://doi.org/10.4018/978-1-7998-7603-8.ch017

Chicago

Hirogaki, Mitsunori. "Online Consumer Behaviors Trigger Drastic Distribution Changes: The Case of Japan." In Impact of Globalization and Advanced Technologies on Online Business Models, edited by Ree Chan Ho, Alex Hou Hong Ng, and Mustafa Nourallah, 303-321. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-7603-8.ch017

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Abstract

In this chapter, the author investigated the characteristics of online consumer behavior regarding the grocery retail market and their impact on retailers' distribution channel strategies. It examined the impact of recent innovations and the globalization of online technology on retail strategy. To achieve these goals, this study analyzed case studies of online consumer behavior in the Japanese online grocery market. Not only has there been a dramatic increase in sales over the last decade, but there have also been significant changes in both online technology and distribution channel strategy in this market. Underlying this transformation is the influence of Japan's characteristic online consumer behavior. Based on an empirical analysis of Japanese consumers and several case studies, this chapter predicts the future features of the online grocery market.

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