Virtual Communities Practice: A Mechanism for Efficient Knowledge Retrieval in MNC's

doi:10.4018/jkm.2008040104

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Virtual Communities Practice: A Mechanism for Efficient Knowledge Retrieval in MNC's

Jens Gammelgaard, Thomas Ritter

Source Title: International Journal of Knowledge Management (IJKM)4(2)

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MLA

Gammelgaard, Jens, and Thomas Ritter. "Virtual Communities Practice: A Mechanism for Efficient Knowledge Retrieval in MNC's." IJKM vol.4, no.2 2008: pp.46-61. http://doi.org/10.4018/jkm.2008040104

APA

Gammelgaard, J. & Ritter, T. (2008). Virtual Communities Practice: A Mechanism for Efficient Knowledge Retrieval in MNC's. International Journal of Knowledge Management (IJKM), 4(2), 46-61. http://doi.org/10.4018/jkm.2008040104

Chicago

Gammelgaard, Jens, and Thomas Ritter. "Virtual Communities Practice: A Mechanism for Efficient Knowledge Retrieval in MNC's," International Journal of Knowledge Management (IJKM) 4, no.2: 46-61. http://doi.org/10.4018/jkm.2008040104

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Abstract

In geographically dispersed organizations, like multinational corporations (MNCs), contextual gaps exist between senders and receivers of knowledge. Employee socialization resulting from physical proximity facilitates contextualization of the transferred knowledge. However, in MNCs most knowledge transfers take place through virtual communication media. We investigate the phenomenon of virtual communities of practice, and propose them to be efficient for individual’s knowledge retrieval as participation in such communities reduces the contextual gaps between senders and receivers of knowledge. However, the organization must provide a knowledge-sharing friendly culture, and an institutional protectionism, in order to establish the required level of swift trust within the virtual community.

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Virtual Communities Practice: A Mechanism for Efficient Knowledge Retrieval in MNC's

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