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Affordances of Business Pages on Social Networking Sites: Towards an Integration Model

Affordances of Business Pages on Social Networking Sites: Towards an Integration Model

Atia Bano Memon, Kyrill Meyer
Copyright: © 2020 |Volume: 12 |Issue: 2 |Pages: 21
ISSN: 2642-2247|EISSN: 2642-2255|EISBN13: 9781799809241|DOI: 10.4018/IJSMOC.2020070102
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MLA

Memon, Atia Bano, and Kyrill Meyer. "Affordances of Business Pages on Social Networking Sites: Towards an Integration Model." IJSMOC vol.12, no.2 2020: pp.21-41. http://doi.org/10.4018/IJSMOC.2020070102

APA

Memon, A. B. & Meyer, K. (2020). Affordances of Business Pages on Social Networking Sites: Towards an Integration Model. International Journal of Social Media and Online Communities (IJSMOC), 12(2), 21-41. http://doi.org/10.4018/IJSMOC.2020070102

Chicago

Memon, Atia Bano, and Kyrill Meyer. "Affordances of Business Pages on Social Networking Sites: Towards an Integration Model," International Journal of Social Media and Online Communities (IJSMOC) 12, no.2: 21-41. http://doi.org/10.4018/IJSMOC.2020070102

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Abstract

This paper initially undertakes a comparative analysis of business page architecture of different SNSs by employing a desktop-based research approach consisting of surveying existing business pages, creating sample business pages, and reviewing official documentations of included SNSs. The observations indicate that the existing SNSs exhibit vast diversity and impose platform-specific boundaries that result in the fragmentation and dispersion of business information across multiple sites. Accordingly, the next part of the paper explores the potential of SNS APIs as an opportunity for the aggregation and centralization of SNS business information and successively proposes a conceptual model of business page integration. The proposed model is validated and evaluated through a web-based application for the integrated business page search and interaction over multiple SNSs. The discussion taken herein should assist the businesses in choosing an appropriate SNS for their web representation and establishes the grounds and guidelines for next generation of integrated data applications.

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