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Patterns in Electronic Brainstorming

Patterns in Electronic Brainstorming

Alan R. Dennis, Alain Pinsonneault, Kelly McNamara Hilmer, Henri Barki, Brent Galupe, Mark Huber, Franc¸ois Bellavance
Copyright: © 2008 |Pages: 16
ISBN13: 9781599049359|ISBN10: 159904935X|EISBN13: 9781599049366
DOI: 10.4018/978-1-59904-935-9.ch010
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MLA

Dennis, Alan R., et al. "Patterns in Electronic Brainstorming." Online and Distance Learning: Concepts, Methodologies, Tools, and Applications, edited by Lawrence A. Tomei, IGI Global, 2008, pp. 101-116. https://doi.org/10.4018/978-1-59904-935-9.ch010

APA

Dennis, A. R., Pinsonneault, A., Hilmer, K. M., Barki, H., Galupe, B., Huber, M., & Bellavance, F. (2008). Patterns in Electronic Brainstorming. In L. Tomei (Ed.), Online and Distance Learning: Concepts, Methodologies, Tools, and Applications (pp. 101-116). IGI Global. https://doi.org/10.4018/978-1-59904-935-9.ch010

Chicago

Dennis, Alan R., et al. "Patterns in Electronic Brainstorming." In Online and Distance Learning: Concepts, Methodologies, Tools, and Applications, edited by Lawrence A. Tomei, 101-116. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-935-9.ch010

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Abstract

Research has shown that some groups using electronic brainstorming generate more unique ideas than groups using nominal group brainstorming, while others do not. This study examined two factors through which group size may affect brainstorming performance: synergy and social loafing. Groups brainstormed using three techniques to manipulate synergy and two group sizes to manipulate social loafing. We found no social loafing effects. We found a time effect: nominal brainstorming groups that received no synergy from the ideas of others produced more ideas than electronic groups in the first time period and fewer ideas in the last time period. We conclude that synergy from the ideas of others is only important when groups brainstorm for longer time period. We also conclude that electronic brainstorming groups should be given at least 30 minutes to work on tasks, or else they will be unlikely to develop synergy.

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