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Surviving COVID-19 Crisis by New Business Models: A Case Study of the Indian Restaurant Industry

Surviving COVID-19 Crisis by New Business Models: A Case Study of the Indian Restaurant Industry

Tahir Sufi, Selim Ahmed
Copyright: © 2021 |Pages: 16
ISBN13: 9781799867760|ISBN10: 1799867765|ISBN13 Softcover: 9781799867777|EISBN13: 9781799867784
DOI: 10.4018/978-1-7998-6776-0.ch015
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MLA

Sufi, Tahir, and Selim Ahmed. "Surviving COVID-19 Crisis by New Business Models: A Case Study of the Indian Restaurant Industry." Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era, edited by Luisa Cagica Carvalho, et al., IGI Global, 2021, pp. 301-316. https://doi.org/10.4018/978-1-7998-6776-0.ch015

APA

Sufi, T. & Ahmed, S. (2021). Surviving COVID-19 Crisis by New Business Models: A Case Study of the Indian Restaurant Industry. In L. Carvalho, L. Reis, & C. Silveira (Eds.), Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era (pp. 301-316). IGI Global. https://doi.org/10.4018/978-1-7998-6776-0.ch015

Chicago

Sufi, Tahir, and Selim Ahmed. "Surviving COVID-19 Crisis by New Business Models: A Case Study of the Indian Restaurant Industry." In Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era, edited by Luisa Cagica Carvalho, Leonilde Reis, and Clara Silveira, 301-316. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-6776-0.ch015

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Abstract

The foodservice sector is one of the three leading sectors in India, with a market size of 152 billion USD. There are over 500,000 organized and unorganized restaurants in India, and the sector has seen exceptional growth during the past decade. A high percentage of the young and working population is driving the India foodservice market, which is further fuelled by organized retail space that is encouraging the growth of local and international brands across different formats. This study explores how the crisis caused by the COVID-19 pandemic has led to adapting to the new business model by the food service sector in India.

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