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Entrepreneurship Education, Business Plan, and the Pyramid Principle

Entrepreneurship Education, Business Plan, and the Pyramid Principle

João Paulo Coelho Marques
Copyright: © 2021 |Pages: 19
ISBN13: 9781799853459|ISBN10: 1799853454|EISBN13: 9781799853466
DOI: 10.4018/978-1-7998-5345-9.ch016
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MLA

Marques, João Paulo Coelho. "Entrepreneurship Education, Business Plan, and the Pyramid Principle." Research Anthology on Business and Technical Education in the Information Era, edited by Information Resources Management Association, IGI Global, 2021, pp. 277-295. https://doi.org/10.4018/978-1-7998-5345-9.ch016

APA

Marques, J. P. (2021). Entrepreneurship Education, Business Plan, and the Pyramid Principle. In I. Management Association (Ed.), Research Anthology on Business and Technical Education in the Information Era (pp. 277-295). IGI Global. https://doi.org/10.4018/978-1-7998-5345-9.ch016

Chicago

Marques, João Paulo Coelho. "Entrepreneurship Education, Business Plan, and the Pyramid Principle." In Research Anthology on Business and Technical Education in the Information Era, edited by Information Resources Management Association, 277-295. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-5345-9.ch016

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Abstract

This article focuses on the teaching of a business plan as a tool for entrepreneurship education through the structure of the pyramid principle, seeking to find out how this framework was used to teach the preparation and communication of the business plan. The case study involved 332 students grouped into 104 projects, developed as a part of the degree in management at the Polytechnic Institute of Coimbra for ten years. The study is qualitative and quantitative and shows that 97.1% of the projects were based on customer needs. The method of teaching students was to guide them to effectuation, implying the application of the contingency model to teach the business plan. However, only 28.4% of the students in the sample indicated an increase in awareness for entrepreneurship and 20.9% stated that learning how to prepare the plan would be useful in the future.

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