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Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education

Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education

Marco Bardus, Christine T. Domegan, L. Suzanne Suggs, Bent Egberg Mikkelsen
Copyright: © 2021 |Pages: 25
ISBN13: 9781799853459|ISBN10: 1799853454|EISBN13: 9781799853466
DOI: 10.4018/978-1-7998-5345-9.ch046
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MLA

Bardus, Marco, et al. "Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education." Research Anthology on Business and Technical Education in the Information Era, edited by Information Resources Management Association, IGI Global, 2021, pp. 832-856. https://doi.org/10.4018/978-1-7998-5345-9.ch046

APA

Bardus, M., Domegan, C. T., Suggs, L. S., & Mikkelsen, B. E. (2021). Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education. In I. Management Association (Ed.), Research Anthology on Business and Technical Education in the Information Era (pp. 832-856). IGI Global. https://doi.org/10.4018/978-1-7998-5345-9.ch046

Chicago

Bardus, Marco, et al. "Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education." In Research Anthology on Business and Technical Education in the Information Era, edited by Information Resources Management Association, 832-856. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-5345-9.ch046

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Abstract

In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.

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