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The Role of a Chief Mission Officer in Maintaining Mission in Schools and Colleges of Business

The Role of a Chief Mission Officer in Maintaining Mission in Schools and Colleges of Business

David J. Burns, Debra K. Mooney, Kathy S. Schwaig
Copyright: © 2021 |Pages: 16
ISBN13: 9781799853459|ISBN10: 1799853454|EISBN13: 9781799853466
DOI: 10.4018/978-1-7998-5345-9.ch066
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MLA

Burns, David J., et al. "The Role of a Chief Mission Officer in Maintaining Mission in Schools and Colleges of Business." Research Anthology on Business and Technical Education in the Information Era, edited by Information Resources Management Association, IGI Global, 2021, pp. 1174-1189. https://doi.org/10.4018/978-1-7998-5345-9.ch066

APA

Burns, D. J., Mooney, D. K., & Schwaig, K. S. (2021). The Role of a Chief Mission Officer in Maintaining Mission in Schools and Colleges of Business. In I. Management Association (Ed.), Research Anthology on Business and Technical Education in the Information Era (pp. 1174-1189). IGI Global. https://doi.org/10.4018/978-1-7998-5345-9.ch066

Chicago

Burns, David J., Debra K. Mooney, and Kathy S. Schwaig. "The Role of a Chief Mission Officer in Maintaining Mission in Schools and Colleges of Business." In Research Anthology on Business and Technical Education in the Information Era, edited by Information Resources Management Association, 1174-1189. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-5345-9.ch066

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Abstract

In the present competitive environment, it is becoming increasingly important for schools and colleges of business to establish distinctive identities to differentiate themselves from their competition and to provide unique offerings to best prepare their students to be adept contributors in their future careers. The missions of schools and colleges of business play a key role in this endeavor. Once identified, however, maintaining a unique identity can be more difficult than initially establishing one. This chapter proposes the use of chief mission officers (CMOs) as key individuals or groups of individuals as a means to ensure continuing integrity of the mission of a school or college of business to facilitate the maintenance of a distinct position in the marketplace.

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