Welcome to the InfoSci Platform
Reference Hub1
A Comparative Study Oriented Tourism Advertisements in Turkey: The Internality of the Oriental-Self

A Comparative Study Oriented Tourism Advertisements in Turkey: The Internality of the Oriental-Self

Barış Yetkin
Copyright: © 2021 |Pages: 22
ISBN13: 9781799871804|ISBN10: 1799871800|ISBN13 Softcover: 9781799871811|EISBN13: 9781799871828
DOI: 10.4018/978-1-7998-7180-4.ch035
Cite Chapter Cite Chapter

MLA

Yetkin, Barış. "A Comparative Study Oriented Tourism Advertisements in Turkey: The Internality of the Oriental-Self." Handbook of Research on Contemporary Approaches to Orientalism in Media and Beyond, edited by Işıl Tombul and Gülşah Sarı, IGI Global, 2021, pp. 611-632. https://doi.org/10.4018/978-1-7998-7180-4.ch035

APA

Yetkin, B. (2021). A Comparative Study Oriented Tourism Advertisements in Turkey: The Internality of the Oriental-Self. In I. Tombul & G. Sarı (Eds.), Handbook of Research on Contemporary Approaches to Orientalism in Media and Beyond (pp. 611-632). IGI Global. https://doi.org/10.4018/978-1-7998-7180-4.ch035

Chicago

Yetkin, Barış. "A Comparative Study Oriented Tourism Advertisements in Turkey: The Internality of the Oriental-Self." In Handbook of Research on Contemporary Approaches to Orientalism in Media and Beyond, edited by Işıl Tombul and Gülşah Sarı, 611-632. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-7180-4.ch035

Export Reference

Mendeley
Favorite

Abstract

This study examines the orientalist influences in the media. Studies that determine the orientalist elements in media content in Turkey are not sufficient. In order to eliminate this deficiency, it was determined as the starting point of the research whether the orientalist stereotypes are still valid today and whether they contain epistemic violence. Based on this problem, some of the advertisements used in tourism promotion in the last 20 years within the framework of the official state policies of the Republic of Turkey are selected. Historical understanding and analytical thinking are adopted. In this direction, cultural context research is conducted using comparative case studies. It is aimed to find out whether the situation defined as self-orientalism in tourism promotion advertisements coincides with Western orientalist stereotypes. Thus, it is desired to provide a new perspective to researchers working on this subject and to present meta-analysis data.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.