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Pluralist Behavioral Economics

Pluralist Behavioral Economics

Copyright: © 2021 |Pages: 56
ISBN13: 9781799864240|ISBN10: 1799864243|ISBN13 Softcover: 9781799864257|EISBN13: 9781799864264
DOI: 10.4018/978-1-7998-6424-0.ch001
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MLA

Torben Larsen. "Pluralist Behavioral Economics." Applied Doughnut Economics and Neuroeconomic Psychology for Business and Politics, IGI Global, 2021, pp.1-56. https://doi.org/10.4018/978-1-7998-6424-0.ch001

APA

T. Larsen (2021). Pluralist Behavioral Economics. IGI Global. https://doi.org/10.4018/978-1-7998-6424-0.ch001

Chicago

Torben Larsen. "Pluralist Behavioral Economics." In Applied Doughnut Economics and Neuroeconomic Psychology for Business and Politics. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-6424-0.ch001

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Abstract

Open-minded is identified as an economic key quality in the 21st century due to special abilities in the dissemination of innovations. The impact of dissemination is increasing due to the rise of the creative class including the open-minded. The long-term consumer profile—the most open-minded state of cognition—is identified as simple living contrasting consumerism. The modern prototype of an entrepreneur is “pilot-in-plane” à la Saraswathy, who fits best to the open-mindedness personality. Open-minded entrepreneurs strive for revenue of capital (ROI). A simple ROI formula is presented for business check by entrepreneurs. In all, four heuristics are presented for the doughnut agent. The chapter is complemented by a portrait of the serial entrepreneur Martin Thorborg and a minireview of the author and specialist of “Simple Living” Ole D. Nielsen.

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