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Neuroeconomics as a Factor in the Decision-Making of Women Entrepreneurs in Developing Countries

Neuroeconomics as a Factor in the Decision-Making of Women Entrepreneurs in Developing Countries

Jovanna Nathalie Cervantes-Guzmán
Copyright: © 2021 |Pages: 14
ISBN13: 9781799839644|ISBN10: 1799839648|ISBN13 Softcover: 9781799858546|EISBN13: 9781799839651
DOI: 10.4018/978-1-7998-3964-4.ch006
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MLA

Cervantes-Guzmán, Jovanna Nathalie. "Neuroeconomics as a Factor in the Decision-Making of Women Entrepreneurs in Developing Countries." Effective Strategies for Communicating Insights in Business, edited by Ross Jackson and Amanda Reboulet, IGI Global, 2021, pp. 87-100. https://doi.org/10.4018/978-1-7998-3964-4.ch006

APA

Cervantes-Guzmán, J. N. (2021). Neuroeconomics as a Factor in the Decision-Making of Women Entrepreneurs in Developing Countries. In R. Jackson & A. Reboulet (Eds.), Effective Strategies for Communicating Insights in Business (pp. 87-100). IGI Global. https://doi.org/10.4018/978-1-7998-3964-4.ch006

Chicago

Cervantes-Guzmán, Jovanna Nathalie. "Neuroeconomics as a Factor in the Decision-Making of Women Entrepreneurs in Developing Countries." In Effective Strategies for Communicating Insights in Business, edited by Ross Jackson and Amanda Reboulet, 87-100. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-3964-4.ch006

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Abstract

Neuroeconomics will help solve questions that constitute a good decision, the factors that influence decisions, and how they are made. The study will expose from the experts' opinion the tangible and intangible factors that influence decisions from the perspective of the neuroeconomics. A modified Dephi method that integrates neuroeconomics is used. Neuroeconomics has the potential to explain phenomena that are considered a deviation from the prediction or behavioral bias of decision-making models in economic theory. The study exposes the opinions that have a greater degree of relevance from the experts.

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