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The Virtual Community: Building on Social Structure, Relations and Trust to Achieve Value

The Virtual Community: Building on Social Structure, Relations and Trust to Achieve Value

Urs E. Gattiker, Stefano Perlusz, Kristoffer Bohmann, Christian Morck Sorensen
Copyright: © 2001 |Pages: 25
ISBN13: 9781878289926|ISBN10: 1878289926|EISBN13: 9781930708921
DOI: 10.4018/978-1-878289-92-6.ch011
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MLA

Gattiker, Urs E., et al. "The Virtual Community: Building on Social Structure, Relations and Trust to Achieve Value." Our Virtual World: The Transformation of Work, Play and Life via Technology, edited by Laku Chidambaram and Ilze Zigurs, IGI Global, 2001, pp. 166-190. https://doi.org/10.4018/978-1-878289-92-6.ch011

APA

Gattiker, U. E., Perlusz, S., Bohmann, K., & Sorensen, C. M. (2001). The Virtual Community: Building on Social Structure, Relations and Trust to Achieve Value. In L. Chidambaram & I. Zigurs (Eds.), Our Virtual World: The Transformation of Work, Play and Life via Technology (pp. 166-190). IGI Global. https://doi.org/10.4018/978-1-878289-92-6.ch011

Chicago

Gattiker, Urs E., et al. "The Virtual Community: Building on Social Structure, Relations and Trust to Achieve Value." In Our Virtual World: The Transformation of Work, Play and Life via Technology, edited by Laku Chidambaram and Ilze Zigurs, 166-190. Hershey, PA: IGI Global, 2001. https://doi.org/10.4018/978-1-878289-92-6.ch011

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Abstract

This chapter advances our understanding about a virtual community sponsored by a not-for-profit association and including members from around the world. In particular, this chapter (1) addresses similarities and differences between social and virtual communities, (2) outlines how an inter-routine domain of virtuality and social capital theory may help explain levels of trust, structure, understanding, and free-riding in a virtual community, (3) describes a specific virtual community, its focus and the efforts undertaken to motivate its members, and (4) provides some preliminary data about how this virtual community works on a daily basis in cyberspace.

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