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Understanding Egyptian Consumers' Intentions in Online Shopping

Understanding Egyptian Consumers' Intentions in Online Shopping

Reham I. Elseidi
Copyright: © 2021 |Pages: 20
ISBN13: 9781799889571|ISBN10: 1799889572|EISBN13: 9781799889588
DOI: 10.4018/978-1-7998-8957-1.ch070
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MLA

Elseidi, Reham I. "Understanding Egyptian Consumers' Intentions in Online Shopping." Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, edited by Information Resources Management Association, IGI Global, 2021, pp. 1357-1376. https://doi.org/10.4018/978-1-7998-8957-1.ch070

APA

Elseidi, R. I. (2021). Understanding Egyptian Consumers' Intentions in Online Shopping. In I. Management Association (Ed.), Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business (pp. 1357-1376). IGI Global. https://doi.org/10.4018/978-1-7998-8957-1.ch070

Chicago

Elseidi, Reham I. "Understanding Egyptian Consumers' Intentions in Online Shopping." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, edited by Information Resources Management Association, 1357-1376. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-8957-1.ch070

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Abstract

The purpose of this article is to investigate the factors that impact on Egyptian consumers' attitudes and intentions to use online shopping by integrating the technology acceptance models of Davis, and Fishbein and Ajzen's theory of reasoned action. In addition, other variables will be added such as trust and perceived enjoyment for its theoretical framework. A total 306 current internet users in Egypt provided usable responses. Structural equation modelling was employed to test the proposed model and research hypotheses. The findings showed that perceived usefulness, perceived ease of use, trust and perceived enjoyment were the significant predictors of attitude toward online shopping; whereas, attitude, perceived usefulness and perceived enjoyment were the most important factors affect the behavioural intention toward online shopping. The article provides some useful suggestions for the practitioners within the online shopping field.

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