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Attitude Formation and Attitude Change: A Social Psychological Perspective

Attitude Formation and Attitude Change: A Social Psychological Perspective

Supriya Srivastava, Kuldeep Chand Rojhe
Copyright: © 2021 |Pages: 28
ISBN13: 9781799869603|ISBN10: 1799869601|EISBN13: 9781799869610
DOI: 10.4018/978-1-7998-6960-3.ch001
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MLA

Srivastava, Supriya, and Kuldeep Chand Rojhe. "Attitude Formation and Attitude Change: A Social Psychological Perspective." Handbook of Research on Applied Social Psychology in Multiculturalism, edited by Bryan Christiansen and Harish C. Chandan, IGI Global, 2021, pp. 1-28. https://doi.org/10.4018/978-1-7998-6960-3.ch001

APA

Srivastava, S. & Rojhe, K. C. (2021). Attitude Formation and Attitude Change: A Social Psychological Perspective. In B. Christiansen & H. Chandan (Eds.), Handbook of Research on Applied Social Psychology in Multiculturalism (pp. 1-28). IGI Global. https://doi.org/10.4018/978-1-7998-6960-3.ch001

Chicago

Srivastava, Supriya, and Kuldeep Chand Rojhe. "Attitude Formation and Attitude Change: A Social Psychological Perspective." In Handbook of Research on Applied Social Psychology in Multiculturalism, edited by Bryan Christiansen and Harish C. Chandan, 1-28. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-6960-3.ch001

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Abstract

The study of attitudes formation and attitude change are two defining features at the core of social psychology. An attitude is a set of beliefs that people hold in relation to an attitude object, where an attitude object is a person, a product, or a social group. Since attitudes have been a strong influence on human behavior, social psychologists have viewed attitudes as important to understand behavior of individuals. Firstly, the chapter will introduce the concept of attitude with social psychological perspective. Attitude formation is important to understand to know why people hold different attitudes and how attitudes help to predict their behavior. In the second section, distinct ways of attitudes formation are discussed. It is also important to understand how attitudes influence in decision making, which is also discussed in the next section of the chapter. In the later section, changing processes of attitudes have been discussed.

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