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E-Commerce Adoption in Developing Countries

E-Commerce Adoption in Developing Countries

Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
Copyright: © 2009 |Pages: 28
ISBN13: 9781605664125|ISBN10: 160566412X|ISBN13 Softcover: 9781616926083|EISBN13: 9781605664132
DOI: 10.4018/978-1-60566-412-5.ch007
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MLA

Mahmud Akhter Shareef, et al. "E-Commerce Adoption in Developing Countries." Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution, IGI Global, 2009, pp.140-167. https://doi.org/10.4018/978-1-60566-412-5.ch007

APA

M. Shareef, Y. Dwivedi, M. Williams, & N. Singh (2009). E-Commerce Adoption in Developing Countries. IGI Global. https://doi.org/10.4018/978-1-60566-412-5.ch007

Chicago

Mahmud Akhter Shareef, et al. "E-Commerce Adoption in Developing Countries." In Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-412-5.ch007

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Abstract

This chapter is aimed to provide a fundamental conceptual framework for adoption of EC by the consumers of developing countries. Through extensive review of literature and different related theories, we suggest that Awareness, Availability of infrastructure, Relative advantage, Compatibility, Website quality, Information quality, Multi-lingual option, and Trust have positive and Complexity has negative relations with adoption of EC by consumers of developing countries. These constructs can also measure the status of developing countries whether B2C EC could pursue consumers to use their systems.

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