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Role of Cryptocurrency in Digital Marketing

Role of Cryptocurrency in Digital Marketing

Hardik Bharatbhai Bhadeshiya
Copyright: © 2021 |Pages: 20
ISBN13: 9781799880813|ISBN10: 1799880818|ISBN13 Softcover: 9781799880820|EISBN13: 9781799880837
DOI: 10.4018/978-1-7998-8081-3.ch005
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MLA

Bhadeshiya, Hardik Bharatbhai. "Role of Cryptocurrency in Digital Marketing." Blockchain Technology and Applications for Digital Marketing, edited by Rohit Bansal, et al., IGI Global, 2021, pp. 64-83. https://doi.org/10.4018/978-1-7998-8081-3.ch005

APA

Bhadeshiya, H. B. (2021). Role of Cryptocurrency in Digital Marketing. In R. Bansal, P. Malyadri, A. Singh, & A. Pervez (Eds.), Blockchain Technology and Applications for Digital Marketing (pp. 64-83). IGI Global. https://doi.org/10.4018/978-1-7998-8081-3.ch005

Chicago

Bhadeshiya, Hardik Bharatbhai. "Role of Cryptocurrency in Digital Marketing." In Blockchain Technology and Applications for Digital Marketing, edited by Rohit Bansal, et al., 64-83. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-8081-3.ch005

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Abstract

This chapter explores the role of cryptocurrency in digital marketing. Throughout the most recent years, cryptocurrency has developed, both in worth and ubiquity. Indeed, numerous industry leaders trust that cryptocurrency can change money and promote it until the end of time. In any case, as computerized cash, bitcoin turns out to be more ordinary ; cryptocurrency may introduce a few issues for advertisers hoping to gather shopper information. The cryptocurrency market is an appropriate environment dependent on the distributed network innovation. Decentralization is a distinguishing characteristic of this framework, and it is an impression of how there is no national bank or another case that authorizes power over the organization. The exchanges are led and checked to employ an appropriated blockchain system that relies upon clients' assets called diggers.

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