Welcome to the InfoSci Platform
Reference Hub3
The Integration of the Blockchain Technology Into Wine Tourism

The Integration of the Blockchain Technology Into Wine Tourism

Çiğdem Unurlu
Copyright: © 2021 |Pages: 24
ISBN13: 9781799880813|ISBN10: 1799880818|ISBN13 Softcover: 9781799880820|EISBN13: 9781799880837
DOI: 10.4018/978-1-7998-8081-3.ch012
Cite Chapter Cite Chapter

MLA

Unurlu, Çiğdem. "The Integration of the Blockchain Technology Into Wine Tourism." Blockchain Technology and Applications for Digital Marketing, edited by Rohit Bansal, et al., IGI Global, 2021, pp. 186-209. https://doi.org/10.4018/978-1-7998-8081-3.ch012

APA

Unurlu, Ç. (2021). The Integration of the Blockchain Technology Into Wine Tourism. In R. Bansal, P. Malyadri, A. Singh, & A. Pervez (Eds.), Blockchain Technology and Applications for Digital Marketing (pp. 186-209). IGI Global. https://doi.org/10.4018/978-1-7998-8081-3.ch012

Chicago

Unurlu, Çiğdem. "The Integration of the Blockchain Technology Into Wine Tourism." In Blockchain Technology and Applications for Digital Marketing, edited by Rohit Bansal, et al., 186-209. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-8081-3.ch012

Export Reference

Mendeley
Favorite

Abstract

The aim of this study is to offer some suggestions to both the tourism industry and the practitioners in terms of making wine tourism and wine supply chain more transparent and traceable. From this point of view, in the current study, in which the blockchain technology in wine supply chain is examined, first the technology of block chain has comprehensively been assessed, and later the operational principles of blockchain technology are discussed. Afterwards, the blockchain technology was attempted to be integrated into wine tourism and wine supply chain. Hence, a new model was proposed. In this respect, the outputs that can be obtained via the use of blockchain technology in wine tourism and wine supply chain are revealed in this study.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.